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Law Firm Marketing Podcast – SEO | Law Firm

SEO | Law Firm™ - Legal Marketing

Stay up to date on ways to Build a Bigger Law Firm. Attorneys across the country are tapping into the internet to grow their law firm using online legal marketing and law firm marketing techniques. SEO | Law Firm's Sierra Winter talks about website design, social networking, and search engine marketing in this bi-weekly podcast exclusively for lawyers.

Archived from iTunes at https://itunes.apple.com/us/podcast/law-firm-marketing-podcast-seo-law-firm/id363994810. Items in this collection are restricted.

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Law Firm Marketing Podcast – SEO | Law Firm
Feb 17, 2015 SEO | Law Firm
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In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 15, 2014 SEO | Law Firm
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Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
Law Firm Marketing Podcast – SEO | Law Firm
Oct 13, 2014 SEO | Law Firm
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Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.
Law Firm Marketing Podcast – SEO | Law Firm
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If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.
Law Firm Marketing Podcast – SEO | Law Firm
Sep 8, 2014 SEO | Law Firm
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Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.
Law Firm Marketing Podcast – SEO | Law Firm
Jul 28, 2014 SEO | Law Firm
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If you receive a manual action or unnatural links penalty on your website, it is not forever. [powerpress}
Law Firm Marketing Podcast – SEO | Law Firm
Jul 14, 2014 SEO | Law Firm
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Yahoo is back in the web traffic game – maybe or maybe not. Find out more.
Law Firm Marketing Podcast – SEO | Law Firm
Jun 23, 2014 SEO | Law Firm
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A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.
Law Firm Marketing Podcast – SEO | Law Firm
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When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.
Law Firm Marketing Podcast – SEO | Law Firm
Mar 25, 2014 SEO | Law Firm
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Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.
Law Firm Marketing Podcast – SEO | Law Firm
Mar 11, 2014 SEO | Law Firm
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Yahoo’s new Local search design looks like Google’s Local format. However, there are some beneficial differences.
Law Firm Marketing Podcast – SEO | Law Firm
Feb 18, 2014 SEO | Law Firm
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According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.
Law Firm Marketing Podcast – SEO | Law Firm
Feb 4, 2014 SEO | Law Firm
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If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.
Law Firm Marketing Podcast – SEO | Law Firm
Jan 21, 2014 SEO | Law Firm
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At one time, buying paid links was the popular way to improve a law firm’s search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!
Law Firm Marketing Podcast – SEO | Law Firm
Jan 7, 2014 SEO | Law Firm
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Brace your law firm for another change from Facebook – paid organic link promotion.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 23, 2013 SEO | Law Firm
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Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 9, 2013 SEO | Law Firm
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Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.
Law Firm Marketing Podcast – SEO | Law Firm
Nov 5, 2013 SEO | Law Firm
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Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.
Law Firm Marketing Podcast – SEO | Law Firm
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Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.
Law Firm Marketing Podcast – SEO | Law Firm
Oct 8, 2013 SEO | Law Firm
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When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.
Law Firm Marketing Podcast – SEO | Law Firm
Aug 20, 2013 SEO | Law Firm
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Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.
Law Firm Marketing Podcast – SEO | Law Firm
Aug 6, 2013 SEO | Law Firm
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Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.
Law Firm Marketing Podcast – SEO | Law Firm
Jul 8, 2013 SEO | Law Firm
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People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.
What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.
Law Firm Marketing Podcast – SEO | Law Firm
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your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.
Law Firm Marketing Podcast – SEO | Law Firm
Mar 8, 2013 SEO | Law Firm
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Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.
Law Firm Marketing Podcast – SEO | Law Firm
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Facebook’s news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.
Law Firm Marketing Podcast – SEO | Law Firm
Feb 4, 2013 SEO | Law Firm
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Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.
Law Firm Marketing Podcast – SEO | Law Firm
Jan 14, 2013 SEO | Law Firm
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LinkedIn has released their list of the top ten overused profile buzzwords. Be different and don’t use them. It sets you apart from the competition.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 31, 2012 SEO | Law Firm
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Marketers like to talk about positioning, but the law is the law. Find out how to focus on your client’s needs above all else.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 24, 2012 SEO | Law Firm
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Instagram profiles will be different from those one other social networking sites, as they are only focused on pictures produced by mobiles devices. This is a good opportunity to share pictures about your firm in an different venue.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 10, 2012 SEO | Law Firm
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Law firm website redesign projects must be undertaken with attention to all the details that affect the structure, programming and content. A well organized website helps your site’s performance.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 3, 2012 SEO | Law Firm
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You don’t have to lose your law firm’s SEO achievements when you redesign your website. A few tips to avoid this happening.
Law Firm Marketing Podcast – SEO | Law Firm
Nov 26, 2012 SEO | Law Firm
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The goal of live support is to initiate contact before a visitor clicks away from your site, but is this type of service best for your area of practice? Find out the pros and cons of online chat or live support on a law firm’s website.
Law Firm Marketing Podcast – SEO | Law Firm
Nov 12, 2012 SEO | Law Firm
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Unique content is not the only thing a law firm needs to worry about with its marketing strategy. Unique words are no longer enough – you now must have unique ideas to survive in the post Pengiun world.
Law Firm Marketing Podcast – SEO | Law Firm
Nov 5, 2012 SEO | Law Firm
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It is easy to forget about email with all the buzz about social media, but email is still an effective marketing tool for law firms.
Law Firm Marketing Podcast – SEO | Law Firm
Oct 29, 2012 SEO | Law Firm
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This year’s Penguin updates from Google have changed how many law firms are positioned in the search results. Many existing links are now useless or damaging.
Law Firm Marketing Podcast – SEO | Law Firm
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SEO Law Firm does quarterly search engine optimization reviews for each client. If your website was optimized over a year ago, it is time for a look at your keyword usage.
Law Firm Marketing Podcast – SEO | Law Firm
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Twitter can be hard for attorneys to take seriously, but there is a place for your firm to create a community within your Twitter profile.
Law Firm Marketing Podcast – SEO | Law Firm
Oct 1, 2012 SEO | Law Firm
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LinkedIn has steadily been adding useful features, transforming it into a valuable peer-to-peer marketing tool. Find out how.
Law Firm Marketing Podcast – SEO | Law Firm
Sep 17, 2012 SEO | Law Firm
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Writing good web content is a distinct skill. Here are some tips.
Law Firm Marketing Podcast – SEO | Law Firm
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Considering a new website or a re-design? If you use WordPress, here are some nifty plugins.
Color psychology is something we understand subconsciously when we choose the colors that surround us. A potential client’s reaction to color must be considered before developing your marketing strategy.
Law Firm Marketing Podcast – SEO | Law Firm
Aug 6, 2012 SEO | Law Firm
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The question of how important a law firm logo is still a matter of great debate online. Some say it’s a waste of money. It boils down to a misunderstanding about what constitutes attorney branding.
Websites designed for desktaop browsing are increasingly utilizing oversized elements. While monitors are getting larger, many people are viewing your website on a smaller screen like an iPhone or iPad.
Law Firm Marketing Podcast – SEO | Law Firm
Jul 16, 2012 SEO | Law Firm
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If your law firm is considering developing a new website or undertaking a website redesign, define your strategy now, and know how you want that site to work for you.
Law Firm Marketing Podcast – SEO | Law Firm
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Building a good law firm website is a process that does not end once a set of page designs are chosen. Here are some tips to make sure your mobile website is working for you.
Law Firm Marketing Podcast – SEO | Law Firm
Jun 18, 2012 SEO | Law Firm
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Listen in for more law firm marketing tips to ramp up your firm’s website usability.
Law Firm Marketing Podcast – SEO | Law Firm
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Attorney bio pages are viewed more frequently than the home page. It is a valuable piece of real estate, so keep it fresh and relevant.
Law Firm Marketing Podcast – SEO | Law Firm
May 21, 2012 SEO | Law Firm
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Your law firm’s website muct capture users’ attention within seconds. Find out how.
Law Firm Marketing Podcast – SEO | Law Firm
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Social networks are a good way to give your law firm exposure. But they may make your firm look out of touch or unprofessional if not used in the proper way.
Law Firm Marketing Podcast – SEO | Law Firm
Apr 16, 2012 SEO | Law Firm
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How to be social and act social in all the right ways to grow your law firm. Just remember to keep it short, sweet and relevant, punched up with incentives.
Law Firm Marketing Podcast – SEO | Law Firm
Apr 11, 2012 SEO | Law Firm
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Content is still King, no matter what, just so long as it is short.
Conversion friendly design is a must for a legal website. Law firm websites need to serve two audiences: readers who want quality content and those who want to connect with a lawyer right now. Learn how to create a lead funnel and design for quick conversion to create a bigger law firm.
Law Firm Marketing Podcast – SEO | Law Firm
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Law firms that want to build their businesses can find out more about how Law Firm Newswire refers more traffic to lawyers’ websites than the online yellow pages, Lawyer.com, and other legal directories. Attorneys that publish their news on Law Firm Newswire receive hundreds of site visits and the potential to earn more clients.
Law Firm Marketing Podcast – SEO | Law Firm
Feb 22, 2012 SEO | Law Firm
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As search becomes more social, it is important for law firms to understand how Google+ can help your firm increase its search engine rankings and build a bigger network of future clients and connections. This podcast discusses the +1 button feature and how it helps raise the online profile of your firm.
Law Firm Marketing Podcast – SEO | Law Firm
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Law firms must focus on their brand as the face of their firm. The brand and how it is conveyed in your logo, business cards, brochures, and website must be professional and communicate the right graphics, content, and tone to be effective and help your business grow.
Law Firm Marketing Podcast – SEO | Law Firm
Jan 18, 2012 SEO | Law Firm
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Law firms that are designing new websites or updating ones from the early 2000s need to design for visitor conversion as the highest priority. SEO | Law Firm’s marketing podcast discusses how easy to access information, a modern look, and a friendly content management system can make SEO strategies and a law firm more successful.
SEO | Law Firm’s marketing podcast discusses how law firms should focus on the niche practice area that is highlighted on their home page for the best Google results. This is also important for planning the firm’s marketing campaigns and keyphrases.
Law Firm Marketing Podcast – SEO | Law Firm
Dec 29, 2011 SEO | Law Firm
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SEO | Law Firm’s marketing podcast discusses how Google and mobile users cannot read Flash elements on a website. Law firms that want to get better search engine rankings and have a modern design should look to get a website redesign to increase their results.